Get It Done

Surprising Lessons from the Science of Motivation

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Book Quotes

I don't know anyone, scientist or otherwise, who knows more than Ayelet Fishbach about the psychology of goals. … Like anyone, I have dreams. Every chapter taught me about myself and how I could better frame my goals to make my dreams a reality.

— Angela Duckworth, author of Grit

Ayelet Fishbach is a leading expert on motivation—her research has consistently produced insights that are both surprising and useful. In this engaging book, she shows what it takes to close the gap between your intentions and your actions.

— Adam Grant, author of Think Again

Ayelet Fishbach is one of the most interesting psychologists of her generation. … In this compelling book, Fishbach shows us how we can motivate ourselves — by changing our situations and the way we see them — to reach our goals in life.

— Carol S. Dweck, author of Mindset

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How do people protect their long-term goals from the influence of short-term motives or temptations?

Ayelet Fishbach studies social psychology, management and consumer behavior, and is an expert on motivation and decision making. A primary focus of her research is exploring the processes of self-control and self-regulation, specifically in the simultaneous pursuit of multiple goals. She is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing and IBM Corporation Faculty Scholar at the University of Chicago Booth School of Business.

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