Angela Duckworth, author of Grit
I don't know anyone, scientist or otherwise, who knows more than Ayelet Fishbach about the psychology of goals. … Like anyone, I have dreams. Every chapter taught me about myself and how I could better frame my goals to make my dreams a reality.
— Angela Duckworth, author of Grit
Adam Grant, author of Think Again
Ayelet Fishbach is a leading expert on motivation—her research has consistently produced insights that are both surprising and useful. In this engaging book, she shows what it takes to close the gap between your intentions and your actions.
— Adam Grant, author of Think Again
Carol S. Dweck, author of Mindset
Ayelet Fishbach is one of the most interesting psychologists of her generation. … In this compelling book, Fishbach shows us how we can motivate ourselves — by changing our situations and the way we see them — to reach our goals in life.
— Carol S. Dweck, author of Mindset